Twitter is just a platform that is great sharing content and discussing trending topics, but maybe it is most handy usage is actually for customer support and problem management. Many brands have their very own client help Twitter records, staffed by a group that responds to questions and issues.
To streamline the consumer solution process, numerous organizations create an auto-responder to acknowledge @mentions on Twitter and guarantee the client that their grievance will be handled. But this really is dangerous territory, because auto-responders can result in some embarrassing fails – none way more than the financial institution of AmericaвЂ™s Twitter fiasco through the Occupy movement.
After A occupy activist had been chased away from the Bank of America building by authorities in nyc, he chose to tweet the photo and mention @bankofamerica within their 140 figures. Read more